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Swiss Army Knife Campaign
Camping isn't for everyone, but the
Swiss Army Knife is.
Target: Men and women ages 18-45 who don't like spending time outdoors or camping.
Single Most Important Thing to Say: There is little you can't do with a Swiss Army Knife.
Copywriters: Michael Tinley and Bella Serra
Experiential
Swiss Army Knife will launch a traveling food truck with a menu exclusively prepared with the Swiss Army Knife. This food truck will launch in urban areas and prepare dishes that are not typically associated with camping. Additionally, those who stop by for a bite will have the opportunity to try out the product, as the only utensil provided will be the knife itself.
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